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Social media: developments and challenges

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 Social media: developments and challenges
Practical examples of social media crises facing organisations.
Finance industry-specific regulations issued by ASIC (Prudential Guide 234).
How to respond to IP infringement, defamation and impersonation when you don’t know who the accuser is.
How to respond to campaigns that attack your brand or reputation using a mix of social media as well as traditional ‘old world’ tactics.
Member Price: $49.00
Non Member Price: $89.00
Total Price: $0.00        Total Quantity: 1  
 
Speaker Elizabeth Blackford, General Manager, Commercial Management, CBA
Date 22 March 2013
Venue Dixson Room, Mitchell Wing, NSW State Library
Length 1 hour
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